Bill Uniowski, CEO & Co-founder of Zinnia and a member of our Alzheimer's Moonshot Community, joined us in the StartUp Health Studio at HLTH 2024 to chat about the company's therapeutic innovation in dementia care. Zinnia is a therapeutic TV app designed to support individuals with dementia and reduce caregiver stress by providing soothing, engaging content that enhances well-being and addresses the growing need for effective dementia care solutions.
🎥 Zinnia is a therapeutic TV app offering slow-moving, plot-free, dialogue-free content specifically designed to be digestible and engaging for people with dementia, aiming to reduce agitation and support activities of daily living.
🏥 Research with the University of British Columbia and Vancouver General Hospital demonstrated Zinnia's videos can significantly reduce resident agitation and postoperative delirium in long-term care settings.
📊 With 55 million people globally living with dementia, expected to triple to 150 million by 2050, Zinnia addresses a significant market, particularly targeting the majority cared for at home by family caregivers.
👩⚕️ Zinnia's calming videos provide an alternative to antipsychotic drugs, potentially reducing health decline and falls, with studies showing they can calm agitated residents within 2-3 minutes.
🧘♀️ Subscribers report a 79% reduction in caregiver stress levels, offering respite for stressed caregivers and improving the overall caregiving experience.
---
Apply to Join a Health Moonshot Community: www.startuphealth.com/
Connect with StartUpHealth:
Website: www.startuphealth.com/
Instagram: www.instagram.com/startuphealth/
Twitter: twitter.com/startuphealth
Podcast: startup-health-now.blubrry.net/
StartUp Health