November 30th 2022
Title: Branding for Entrepreneurs - Personal branding basics: an inside-out approach
Description: When you present your brand to the world, how do people see you? How do you want to be seen? How you portray yourself via your personal branding is an important but daunting task.
Hear from our presenters how to get started and things to consider when building your brand as an entrepreneur. Our presenters will also share how they incorporate Indigenous knowledge into their everyday approach to branding.
Attendees will leave the presentation with a how to guide for self-reflection.
Presenters: Elizabeth Bunney, Melaina Goos, and Cameron Bunney
Elizabeth Bunney, Communications Manager
Elizabeth Bunney is a third generation Métis Citizen from the Métis Nation of Alberta residing on Treaty 6 territory. A Communications Manager for an Indigenous led and majority staffed PR agency, pipikwan pêhtâkwan (pee-pee-gwan pee-tah-gwan), she uses her gift for connecting and storytelling along with her passion for inclusive communications in her work with Indigenous clients and non-Indigenous organizations and those looking to improve their relationships with Indigenous audiences. Her previous roles specialized in internal communications, marketing and communications, as well as social media management and event production. As the current IABC Edmonton Chapter President, Elizabeth is passionate and powerful, sharing the passion she has for her profession with others and encouraging them to be change Branding for Entrepreneurs 1 November 2022 agents in the world. She is an exemplary strategic planner, event planner, crisis and issues manager, relationship builder and key-message developer.
When she’s not trying to change the world, you can find her cheering on her two adult sons in heir latest achievements while experiencing all that Turtle Island has to offer.
Melaina Goos, Graphic Designer
Melaina Goos is a recent graduate with a Bachelor of Design degree from MacEwan University. She specializes in Graphic Design, Branding, Typography, and Photography. Melaina is passionate about design and how it is used to communicate. Melaina was the MacEwan Book of the Year Creative Submission Winner in 2019/2020, in which she read and chose quotes from This Accident of Being Lost by Leanne Betasamosake Simpson and created a cohesive poster series. She focused on using words of reflection and healing along with photography in the poster designs. Melaina is a proud member of the Métis Nation of Alberta. She enjoys traveling, cooking, baking, paddle boarding, and spending time with her friends and family.
Cameron Bunney, Graphic Designer
Cameron graduated with a degree in Visual Communications from NAIT, a field he's always found himself passionate about. His background in communications and visual design infuses his unique, but effective approach to creating beautiful and harmonious designs. Cameron is driven by his passion for music, something he feels inspires his designs while also motivating him to constantly push himself every day. He considers himself an open-minded individual, with a great sense of optimism and is constantly looking for new and exciting ways to expand his design knowledge. Cameron has Métis ancestry on his Mother's side of the family and is a proud member of the Métis Nation of Alberta. Cameron believes mindfulness is essential in everyday life, a tenet he lives out through his interests in meditation, working out, and running.
When Cameron isn’t working, you can find him shredding up the mountains on his snowboard, biking the trails along the river valley, or cooking up a variety of dishes in the kitchen.
CandoEDO