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Experiment with opposites

Rick Rubin suggests experimenting with opposites - they’re often true.

Think of a rule as an imbalance. Darkness and light are only meaningful in relationship with each other. Without one, the other wouldn’t exist. They are a matched dynamic system like yin and yang.

Examine your methods and consider what the opposite would be. What would balance the scales? What would be the light to your dark, or the dark to your light? It’s not uncommon for an artist to focus on one end of the seesaw. Even if we don’t choose to create the other side, understanding is polarity can inform our choices.

Another strategy might be to double down, to take the shades you’re currently working in to the extreme.

Only through experimenting with balance, do you discover where you are on the seesaw. Once you identify your position, you can move to the opposite side and find balance or go further out along the limb on, creating more leverage.

For every rule followed, examine the possibility that the opposite might be similarly interesting. Not necessarily better, just different.