Title: The Making of the Bears' Lair TV Show- Conception, Sponsor Attraction, ReconconciliAction
Webinar Description:
Follow the journey of shíshálh (Sechelt) Nation entrepreneur Geena Jackson as she worked to turn a long-held dream into reality by creating Bears’ Lair TV – a new, nine-episode reality TV series that will be featured on primetime, national TV this September on APTN.
Learn how Geena combined 20 years of experience empowering Indigenous entrepreneurs, leading procurement and economic development initiatives in various First Nations and a degree in Broadcast Journalism to start her own media empowerment company, Sparkly Frog Clan Productions Inc. Follow her journey to align people and resources to shape the Bears’ Lair brand and create a culturally-rich ‘stage’ that will showcase the stories, diversity, and resilience of 18 diverse emerging and established Indigenous entrepreneurs from across the nation who were selected to compete on Season 1 of #BearsLairTV.
Geena will share highlights (and lessons learned) as her team worked to produce a new ‘Reality TV Series with REAL Impact’ that challenges mainstream, capitalist-focused business reality TV shows. With every purpose-driven decision, Geena and her team found ways to honour Indigenous values and ways of doing business, weaving in some key ‘Indigenous Twists’ such as selecting ’The Bears’ - four Indigenous business moguls – to serve as the core judges through Season 1. Learn how they worked to nurture the ’Spirit of Co-opetition’ among the 18 Contestants, supported them to shine on stage, and awarded ‘Points for Purpose’ by acknowledging the social impact and range of economic, environmental and cultural benefits of they provide as they strive to balance a Quadruple Bottom Line: People, Planet, Profit and PURPOSE.
It’s time to work together to incite ReconcilACTION and to ‘Feed the Spirit of Indigenous Business Across the Nation.’ It’s time to enter The Bears’ Lair!
Speaker: Geena Jackson
Geena is a proud member of the Shíshálh (Sechelt) Nation.
As a passionate advocate for Indigenous Rights, Geena has worked with the Squamish Nation for 13 years. She was the Economic Development Officer, leading in procurement, partnerships and relationship building with industry for Major Capital Projects. She also managed the Squamish Nation Trust where she assisted the development of over 500 Indigenous businesses with Squamish Nation member entrepreneurs. Geena is especially proud to have 6 of her Squamish Nation Businesses win the BC Indigenous Achievement Awards in the last 6 years.
Geena is passionate about initiatives to benefit First Nation Communities including increased housing, food sustainability, water purity, and opportunities for economic growth. She also supports initiatives such as Right to Play, teaching Indigenous youth life skills, and Live Different, an organization that provides assistance and education to assist with youth suicide prevention in First Nation Communities. These initiatives create positive life changing impacts in Indigenous lives.
Geena has raised hundreds of thousands of dollars supporting Indigenous initiatives, such as The Residential Day Scholars fundraiser, the Squamish Nation annual Trades Centre Fundraiser, and the Vancouver Indigenous Film Festival.
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