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L2L - Creating Your Vision Statement with Loa Fridfinnson - Oct. 11, 2022

Title: Crafting A Meaningful Vision and Mission Statement for Your Organization


Why do many organizations take the time to define their mission, vision, values and purpose and is it really that important? Yes! It sure is if you want everyone paddling the canoe in the same direction towards a common goal!



Your mission statement clarifies what the business stands for, who it serves and how it makes a difference; whereas your vision is the WHY your business exists, revealing an important roadmap for your organization. You can craft compelling mission and vision statements by infusing them with passion, making them inspirational and aligning them with your business’s values and goals.



Clarifying these core elements of a brand helps to keep your organization on-track and purposeful while attracting the right people to support its growth and progress.

In this webinar, Loa Fridfinnson, a 22-year marketing communications professional will take you through the steps to explore, clarify, align and define what makes your organization unique and how you can effectively communicate who you are, what you do and why you do it with those that matter most to the success of your organization. Shine a light on your organization’s brand in this creative and interactive corporate identity building session.

Speaker: Loa Fridfinnson

Loa has 20+ years of entrepreneurial, marketing, technology and sales expertise through her marketing agency Activ8, consulting for emerging private and public companies (Indigenous and non), and not-for-profit organizations in Canada. She also works with progressive Indigenous communities in B.C. passing along marketing, digital media and sales knowledge to Indigenous entrepreneurs who want to start
and grow companies that they are passionate about.

Loa created a 15-course business training program that gives Indigenous adults and youth the professional and personal development tools and skills needed to succeed in today's digital economy. Many of her participants are operating thriving businesses who have been recognized for their achievements at B.C.’s Indigenous Business Awards in Vancouver.

Read more about Loa on LinkedIn.