Unpopular opinion: Don’t start with your “Why” You don’t buy things because of the Founders “Why”
Impaxs Marketing
Unpopular opinion: Don’t start with your “Why” You don’t buy things because of the Founders “Why”
1:11
I gave a client some brutally honest feedback They needed to hear it (Regarding their social videos
Impaxs Marketing
I gave a client some brutally honest feedback They needed to hear it (Regarding their social videos
1:40
How to Build an In-House Content Team That Outperforms Marketing Agencies
Impaxs Marketing
How to Build an In-House Content Team That Outperforms Marketing Agencies
39:01
The behind-the-scenes look at how we create our video podcast (2025 new equipment edition) 🤩 I’m
Impaxs Marketing
The behind-the-scenes look at how we create our video podcast (2025 new equipment edition) 🤩 I’m
1:31
You are a MARKETING company first Then you sell a product/service If you can't market and sell, it
Impaxs Marketing
You are a MARKETING company first Then you sell a product/service If you can't market and sell, it
0:59
“Why are their videos outperforming mine?” Well, it could be a few things but first consider this…
Impaxs Marketing
“Why are their videos outperforming mine?” Well, it could be a few things but first consider this…
1:56
How to explain social media to a CEO that doesn’t get it Let’s pretend it’s 1000 years ago…. I hav
Impaxs Marketing
How to explain social media to a CEO that doesn’t get it Let’s pretend it’s 1000 years ago…. I hav
0:51
Results from the first 10 videos posted on LinkedIn = 👉 1.4 million impressions 👉 Multiple inbou
Impaxs Marketing
Results from the first 10 videos posted on LinkedIn = 👉 1.4 million impressions 👉 Multiple inbou
1:44
Can you tell if this video is AI or me? At first glance you might not know Especially when I go fu
Impaxs Marketing
Can you tell if this video is AI or me? At first glance you might not know Especially when I go fu
1:51
You can't expect every video you make to be a 10/10. If you hold yourself to that standard, you’ll
Impaxs Marketing
You can't expect every video you make to be a 10/10. If you hold yourself to that standard, you’ll
0:58
The best content strategy won’t work unless you have this ONE thing: 👉 Content fundamentals And a
Impaxs Marketing
The best content strategy won’t work unless you have this ONE thing: 👉 Content fundamentals And a
1:04
Wanna hit your 2025 revenue goals? Turn your video content into a 24-7 sales rep for your business
Impaxs Marketing
Wanna hit your 2025 revenue goals? Turn your video content into a 24-7 sales rep for your business
2:08
My business advice for myself 10 years ago: Start building your personal brand ASAP! Text and pict
Impaxs Marketing
My business advice for myself 10 years ago: Start building your personal brand ASAP! Text and pict
0:45
“Posting on LinkedIn” is not a content strategy That’s an activity you do within a content strategy
Impaxs Marketing
“Posting on LinkedIn” is not a content strategy That’s an activity you do within a content strategy
0:52
I almost deleted a video that ended up being a high performer and lead generator A few weeks ago, I
Impaxs Marketing
I almost deleted a video that ended up being a high performer and lead generator A few weeks ago, I
1:10
If I’m being honest.. Sometimes I catch myself drifting, not truly present in the moment. Other ti
Impaxs Marketing
If I’m being honest.. Sometimes I catch myself drifting, not truly present in the moment. Other ti
1:12
Case studies are overrated Here’s why: Most cases studies are text only They lack emotion and a r
Impaxs Marketing
Case studies are overrated Here’s why: Most cases studies are text only They lack emotion and a r
1:15
I’ve been creating videos for 5 years now and there’s still moments where I struggle to come up with
Impaxs Marketing
I’ve been creating videos for 5 years now and there’s still moments where I struggle to come up with
1:20
For the love of god, please STOP outsourcing all of your content to a “Marketing agency” I know, mo
Impaxs Marketing
For the love of god, please STOP outsourcing all of your content to a “Marketing agency” I know, mo
1:47
Your videos succeed or fail based on two things: 1.) MESSAGE 2.) DELIVERY Let’s break these down.
Impaxs Marketing
Your videos succeed or fail based on two things: 1.) MESSAGE 2.) DELIVERY Let’s break these down.
1:20
CEO: We need short form videos, no one will watch a 20 min video Me: Why do you think that? CEO: B
Impaxs Marketing
CEO: We need short form videos, no one will watch a 20 min video Me: Why do you think that? CEO: B
1:12
You're not posting videos because you're a "Perfectionist" You want everything to be soooo good be
Impaxs Marketing
You're not posting videos because you're a "Perfectionist" You want everything to be soooo good be
0:57
Does filming in different locations really enhance your video performance? Some think it makes a hu
Impaxs Marketing
Does filming in different locations really enhance your video performance? Some think it makes a hu
0:58
This is the behind the scenes of how I create revenue-generating YouTube videos 1️⃣ Research: Befor
Impaxs Marketing
This is the behind the scenes of how I create revenue-generating YouTube videos 1️⃣ Research: Befor
0:58
Spamming on LinkedIn will never work I know you'd love to put your linkedIn on "Auto-pilot" and wat
Impaxs Marketing
Spamming on LinkedIn will never work I know you'd love to put your linkedIn on "Auto-pilot" and wat
0:54
Why your social media content Is failing (Even when you think you have the right strategy) Answer
Impaxs Marketing
Why your social media content Is failing (Even when you think you have the right strategy) Answer
0:57
Consistency isn’t sexy But having a bad@$$ brand is The stuff that looks sexy on the outside (Brand
Impaxs Marketing
Consistency isn’t sexy But having a bad@$$ brand is The stuff that looks sexy on the outside (Brand
0:58
I used to think every video I made needed to be a masterpiece. If it wasn’t scripted, with characte
Impaxs Marketing
I used to think every video I made needed to be a masterpiece. If it wasn’t scripted, with characte
0:57
Most companies don’t know how to create demand for their business. They’re stuck in 2008: Run Googl
Impaxs Marketing
Most companies don’t know how to create demand for their business. They’re stuck in 2008: Run Googl
0:59
CEO: Should we hire a full-time videographer if we want to do video? Me: Nope But here’s what I wo
Impaxs Marketing
CEO: Should we hire a full-time videographer if we want to do video? Me: Nope But here’s what I wo
0:59
If you're creating content on LinkedIn but it's not reaching your ideal customers... This is what y
Impaxs Marketing
If you're creating content on LinkedIn but it's not reaching your ideal customers... This is what y
1:00
Here’s how you get more comfortable on VIDEO First answer is obvious, second maybe not so much… 1.
Impaxs Marketing
Here’s how you get more comfortable on VIDEO First answer is obvious, second maybe not so much… 1.
0:51
Do NOT start a B2B YouTube channel Unless you consider these 3 things first 👇 Skip these, and you
Impaxs Marketing
Do NOT start a B2B YouTube channel Unless you consider these 3 things first 👇 Skip these, and you
1:00
Podcast tip: Treat the first 60 seconds of your episode like the HOOK of a short form video. Punch
Impaxs Marketing
Podcast tip: Treat the first 60 seconds of your episode like the HOOK of a short form video. Punch
1:00
A big reason most companies fail with content (Aside from bad strategies) They don’t experiment T
Impaxs Marketing
A big reason most companies fail with content (Aside from bad strategies) They don’t experiment T
1:00
You’re posting content but not seeing results 😩 Here’s exactly what to do: Look in these 5 bucket
Impaxs Marketing
You’re posting content but not seeing results 😩 Here’s exactly what to do: Look in these 5 bucket
1:00
Stop trying to be cute on your website and LinkedIn profile Most companies sound like this: “We ar
Impaxs Marketing
Stop trying to be cute on your website and LinkedIn profile Most companies sound like this: “We ar
0:44
3 skills that will make you instantly better on video: 1.) Understand the art of the “Hook” Think
Impaxs Marketing
3 skills that will make you instantly better on video: 1.) Understand the art of the “Hook” Think
1:00
Impressions and views don’t pay the bills Actually, they do 🧐 If they are the RIGHT impressions/v
Impaxs Marketing
Impressions and views don’t pay the bills Actually, they do 🧐 If they are the RIGHT impressions/v
0:59
This is how you attract CEOs with your video content. It’s not about getting them to like or commen
Impaxs Marketing
This is how you attract CEOs with your video content. It’s not about getting them to like or commen
0:59
I don’t sell in my videos And I still convert 5 and 6 figure deals here This may go against what a
Impaxs Marketing
I don’t sell in my videos And I still convert 5 and 6 figure deals here This may go against what a
1:00
3 signs it's time to fire your marketing agency 😱 1.) Lack of performance You're paying a hefty
Impaxs Marketing
3 signs it's time to fire your marketing agency 😱 1.) Lack of performance You're paying a hefty
0:59
If you’re posting 5-10 times a week on multiple platforms, doing it manually just isn’t practical.
Impaxs Marketing
If you’re posting 5-10 times a week on multiple platforms, doing it manually just isn’t practical.
0:51
How you won clients in 2014= Built trust and credibility + solved problems How you win clients in
Impaxs Marketing
How you won clients in 2014= Built trust and credibility + solved problems How you win clients in
0:30
All our successful hires share ONE common trait Solid intangibles -Willing to dive in and take on
Impaxs Marketing
All our successful hires share ONE common trait Solid intangibles -Willing to dive in and take on
0:59
CEOs, don’t expect your team to create content if you’re not willing to do it yourself. You can't s
Impaxs Marketing
CEOs, don’t expect your team to create content if you’re not willing to do it yourself. You can't s
0:50
Not scheduling your own posts as a Founder = 🤗 Not having to edit your own videos as a Founder =
Impaxs Marketing
Not scheduling your own posts as a Founder = 🤗 Not having to edit your own videos as a Founder =
0:59
I could stop making videos for the next 3 months and still have enough content to post videos every
Impaxs Marketing
I could stop making videos for the next 3 months and still have enough content to post videos every
1:00
How to never run out of content ideas ever again The next meeting you have with a prospect or clien
Impaxs Marketing
How to never run out of content ideas ever again The next meeting you have with a prospect or clien
0:56
You recorded a video but forgot to include a really important part. What were you thinking? You sh
Impaxs Marketing
You recorded a video but forgot to include a really important part. What were you thinking? You sh
0:47
How to turn long-form video into short form clips for LinkedIn. 2 core things you need to do here f
Impaxs Marketing
How to turn long-form video into short form clips for LinkedIn. 2 core things you need to do here f
1:00
How to win clients with content: (And no it's not "Being authentic") 👉 It's teaching and educatin
Impaxs Marketing
How to win clients with content: (And no it's not "Being authentic") 👉 It's teaching and educatin
0:35
The companies that will win with content over the next 5 years... Will be the ones building their o
Impaxs Marketing
The companies that will win with content over the next 5 years... Will be the ones building their o
0:59
If everyone agrees with your content all the time…it’s not good Why? Because if everyone agrees wi
Impaxs Marketing
If everyone agrees with your content all the time…it’s not good Why? Because if everyone agrees wi
0:59
Building a personal brand changed my life. I started posting videos in 2019 and since then the foll
Impaxs Marketing
Building a personal brand changed my life. I started posting videos in 2019 and since then the foll
1:00
Most websites and LinkedIn profiles are missing two key things that help convert visitors into clien
Impaxs Marketing
Most websites and LinkedIn profiles are missing two key things that help convert visitors into clien
0:27
You MUST ask these two questions on your sales calls If you are booking meetings through your conte
Impaxs Marketing
You MUST ask these two questions on your sales calls If you are booking meetings through your conte
0:34
Video content has a MASSIVE impact on search (SEO). Your clients are now using video to search for
Impaxs Marketing
Video content has a MASSIVE impact on search (SEO). Your clients are now using video to search for
0:54
How to start a video podcast using your smartphone (And 0 expensive equipment) 1️⃣ Step 1: Set up
Impaxs Marketing
How to start a video podcast using your smartphone (And 0 expensive equipment) 1️⃣ Step 1: Set up
0:44
3 types of content B2B founders should be posting but aren’t (And it’s costing them high-value lead
Impaxs Marketing
3 types of content B2B founders should be posting but aren’t (And it’s costing them high-value lead
0:30
Video is the cornerstone of a B2B marketing strategy (And it’s not even up for debate anymore) Her
Impaxs Marketing
Video is the cornerstone of a B2B marketing strategy (And it’s not even up for debate anymore) Her
0:54
LinkedIn has dramatically changed. And it’s gonna put outdated marketing agencies and ghostwriters
Impaxs Marketing
LinkedIn has dramatically changed. And it’s gonna put outdated marketing agencies and ghostwriters
0:59
CEOs: Wanna get better on video? Record in front of other people 😱 This may seem counterintuitive
Impaxs Marketing
CEOs: Wanna get better on video? Record in front of other people 😱 This may seem counterintuitive
0:54
Here’s what no one tells you about working with marketing agencies: = They want you to rely on them
Impaxs Marketing
Here’s what no one tells you about working with marketing agencies: = They want you to rely on them
1:00
Perfection is killing your content. Welcome to Perfectionland, where every video has the perfect to
Impaxs Marketing
Perfection is killing your content. Welcome to Perfectionland, where every video has the perfect to
1:00
Most marketing agencies won’t tell Founders/CEOs their content sucks We are not a marketing agency…
Impaxs Marketing
Most marketing agencies won’t tell Founders/CEOs their content sucks We are not a marketing agency…
0:59
Here’s how I create videos that generate 5-6 figure deals for my company It’s a video framework I f
Impaxs Marketing
Here’s how I create videos that generate 5-6 figure deals for my company It’s a video framework I f
1:00
Websites aren't dead. Boring websites are. Too many companies want to "play it safe" and blend int
Impaxs Marketing
Websites aren't dead. Boring websites are. Too many companies want to "play it safe" and blend int
1:00
You can't just hit record and expect great content. That’s not how it works. Sure, the idea sounds
Impaxs Marketing
You can't just hit record and expect great content. That’s not how it works. Sure, the idea sounds
0:56
When you have a LinkedIn post that performed well, duplicate it. And no, I don't just mean repost i
Impaxs Marketing
When you have a LinkedIn post that performed well, duplicate it. And no, I don't just mean repost i
0:58
3 things doing laundry can teach you about marketing 🤣 Kidding…. but F$%* it why not 🤷‍♂️ 1️⃣ Kee
Impaxs Marketing
3 things doing laundry can teach you about marketing 🤣 Kidding…. but F$%* it why not 🤷‍♂️ 1️⃣ Kee
0:59
How we post 40 videos a week across multiple platforms (While servicing clients, traveling, and spe
Impaxs Marketing
How we post 40 videos a week across multiple platforms (While servicing clients, traveling, and spe
1:00
CEO: What do I talk about on LinkedIn if I want to build my personal brand? It comes down to two si
Impaxs Marketing
CEO: What do I talk about on LinkedIn if I want to build my personal brand? It comes down to two si
0:59
How do you keep your videos engaging when you're talking about the same topics over and over again?
Impaxs Marketing
How do you keep your videos engaging when you're talking about the same topics over and over again?
0:41
Stop worrying about scaling your DMs on LinkedIn. Start worrying about getting good at it first. T
Impaxs Marketing
Stop worrying about scaling your DMs on LinkedIn. Start worrying about getting good at it first. T
0:53
How I measure the “Success” of my videos Let’s break this down into 3 parts 1.) Engagement Metrics
Impaxs Marketing
How I measure the “Success” of my videos Let’s break this down into 3 parts 1.) Engagement Metrics
0:59
How long before AI can edit videos like a pro? My prediction: 2-3 years When I say “Editing like a
Impaxs Marketing
How long before AI can edit videos like a pro? My prediction: 2-3 years When I say “Editing like a
0:48
How to be “Authentic” in your videos 1.) Stop giving a F$%# what other people think so much and sta
Impaxs Marketing
How to be “Authentic” in your videos 1.) Stop giving a F$%# what other people think so much and sta
0:59
How most companies think about hiring a new employee: "How can you help me grow my business?" How
Impaxs Marketing
How most companies think about hiring a new employee: "How can you help me grow my business?" How
0:23
I posted a YouTube video in August 2023 that is still generating new inbound leads for our business
Impaxs Marketing
I posted a YouTube video in August 2023 that is still generating new inbound leads for our business
0:43
Most marketing agencies are a scam They claim they can “Do it all” for your company Branding, mess
Impaxs Marketing
Most marketing agencies are a scam They claim they can “Do it all” for your company Branding, mess
0:59
Some Founders win clients on LinkedIn And others don’t What separates the two? Most of the time i
Impaxs Marketing
Some Founders win clients on LinkedIn And others don’t What separates the two? Most of the time i
0:59
Money doesn’t buy happiness But it does take away a lot of stress Money REALLY matters up until yo
Impaxs Marketing
Money doesn’t buy happiness But it does take away a lot of stress Money REALLY matters up until yo
0:59
Your LinkedIn funnel is broken And it’s why you aren’t converting more profile visitors to new clie
Impaxs Marketing
Your LinkedIn funnel is broken And it’s why you aren’t converting more profile visitors to new clie
0:27
Do not use the front side of your camera ❌ I make this mistake for a long time with my YouTube vide
Impaxs Marketing
Do not use the front side of your camera ❌ I make this mistake for a long time with my YouTube vide
0:46
A 1,000,000 views OR 5,000 new followers on LinkedIn What would you rather have? In the past seven
Impaxs Marketing
A 1,000,000 views OR 5,000 new followers on LinkedIn What would you rather have? In the past seven
0:46
The biggest mistake CEOs are making with video content They try to manufacture their content They'
Impaxs Marketing
The biggest mistake CEOs are making with video content They try to manufacture their content They'
1:00
The feeds will soon be flooded with “AI Content” Because of this, here’s the type of content I beli
Impaxs Marketing
The feeds will soon be flooded with “AI Content” Because of this, here’s the type of content I beli
0:59
Stop CREATING so much content Start BEING the content There’s a BIG difference between the two and
Impaxs Marketing
Stop CREATING so much content Start BEING the content There’s a BIG difference between the two and
0:59
Here's a behind-the-scenes look at how we create video content from scratch Step 1: Content Ideatio
Impaxs Marketing
Here's a behind-the-scenes look at how we create video content from scratch Step 1: Content Ideatio
0:59
You can't try to force content. (And this is what most people are doing right now) Don't get me
Impaxs Marketing
You can't try to force content. (And this is what most people are doing right now) Don't get me
0:50
I hired a business coach and paid five figures for it 😶 I worked with him for three months. It wa
Impaxs Marketing
I hired a business coach and paid five figures for it 😶 I worked with him for three months. It wa
0:52
Founders: If you wanna win clients on LinkedIn Stop talking about broad content topics all the time
Impaxs Marketing
Founders: If you wanna win clients on LinkedIn Stop talking about broad content topics all the time
1:00
Everything you want is on the other side of your comfort zone Fear and insecurity (And your surviva
Impaxs Marketing
Everything you want is on the other side of your comfort zone Fear and insecurity (And your surviva
1:00
Here’s my simple setup for filming YouTube videos (Outdoors) 🎙 Rode Podcaster Mic : This mic gives
Impaxs Marketing
Here’s my simple setup for filming YouTube videos (Outdoors) 🎙 Rode Podcaster Mic : This mic gives
1:00
SEO is dead? Nah, it's just evolving with video, social, and AI Your prospects will ALWAYS be sear
Impaxs Marketing
SEO is dead? Nah, it's just evolving with video, social, and AI Your prospects will ALWAYS be sear
0:37
How most B2B companies think they're "Unique" 🙄 “We have great customer service.” “We are the prem
Impaxs Marketing
How most B2B companies think they're "Unique" 🙄 “We have great customer service.” “We are the prem
1:00
LinkedIn has changed!! They’re prioritizing video. They’ve rolled out a new video feed that feels a
Impaxs Marketing
LinkedIn has changed!! They’re prioritizing video. They’ve rolled out a new video feed that feels a
0:53
It’s easy to fall into the trap of self-criticism Especially when we do video content “I sound wei
Impaxs Marketing
It’s easy to fall into the trap of self-criticism Especially when we do video content “I sound wei
1:00
Video should be integrated into every aspect of your sales process. -Videos to create demand and ge
Impaxs Marketing
Video should be integrated into every aspect of your sales process. -Videos to create demand and ge
0:45