AdAlliance CEO Calls For ‘Radical Collaboration’ In European TV
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AdAlliance CEO Calls For ‘Radical Collaboration’ In European TV
5:53
Advertisers Want Interactive TV Ads Standardized: Brightline’s Bologna
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Advertisers Want Interactive TV Ads Standardized: Brightline’s Bologna
5:20
Contextual Segments on YouTube Drive Results for Brands: Pixability’s David George
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Contextual Segments on YouTube Drive Results for Brands: Pixability’s David George
6:57
Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
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Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
6:05
Sneakers & Sports: PMX Lift’s Serina Spencer Heads Into 2025 With CES, Audiences In Mind
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Sneakers & Sports: PMX Lift’s Serina Spencer Heads Into 2025 With CES, Audiences In Mind
6:19
CTV Advertising Gains From More Powerful Contextual Signals: Beachfront’s Marni Rommel
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CTV Advertising Gains From More Powerful Contextual Signals: Beachfront’s Marni Rommel
4:58
Addressable TV Advertising Set For Takeoff As Buyers Seek Performance, DIRECTV Ad Exec Says
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Addressable TV Advertising Set For Takeoff As Buyers Seek Performance, DIRECTV Ad Exec Says
7:10
TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
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TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
5:22
Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
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Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
6:00
Neutral OS for CTV Improves Viewer Experience, Advertising: Xperi’s Chris Kleinschmidt
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Neutral OS for CTV Improves Viewer Experience, Advertising: Xperi’s Chris Kleinschmidt
4:39
Mentors Can Play Key Role in Women's Workplace Advancement: Effectv's Pooja Midha
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Mentors Can Play Key Role in Women's Workplace Advancement: Effectv's Pooja Midha
4:45
Our Consumers Insights Are Valuable Amid CTV Growth: PCH Media’s Chris Moore
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Our Consumers Insights Are Valuable Amid CTV Growth: PCH Media’s Chris Moore
3:59
Sky Media Enters 2025 With Sport, Smarts & Science
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Sky Media Enters 2025 With Sport, Smarts & Science
5:39
Generative AI Can Be Your Creative Assistant: Moloco’s Berger On Marketing Adoption
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Generative AI Can Be Your Creative Assistant: Moloco’s Berger On Marketing Adoption
11:51
As AI Takes Center Stage at CES, Consumer Data Still Rules: Epsilon's Gillian MacPherson
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As AI Takes Center Stage at CES, Consumer Data Still Rules: Epsilon's Gillian MacPherson
5:37
Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
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Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
6:32
TV Is Everywhere and Data-Enriched: Paramount’s Travis Scoles
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TV Is Everywhere and Data-Enriched: Paramount’s Travis Scoles
3:35
Programmatic Tools Make TV Ad Campaigns Feasible for More Brands: Publica’s Cameron Miille
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Programmatic Tools Make TV Ad Campaigns Feasible for More Brands: Publica’s Cameron Miille
7:17
Gen AI Unleashes More Creative Power for Advertisers: Adobe’s Sam Garfield
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Gen AI Unleashes More Creative Power for Advertisers: Adobe’s Sam Garfield
5:59
Omni-Channel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
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Omni-Channel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
7:25
CES Helps Us Meet With Key Advertisers in CTV, Retail Media: Zynga’s Gabrielle Heyman
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CES Helps Us Meet With Key Advertisers in CTV, Retail Media: Zynga’s Gabrielle Heyman
3:45
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
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OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
4:31
Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
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Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
6:49
Data Collaboration Is Key to Results-Driven Advertising: Snowflake’s Bill Stratton
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Data Collaboration Is Key to Results-Driven Advertising: Snowflake’s Bill Stratton
8:43
Addressability Relies on Data Insights to Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
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Addressability Relies on Data Insights to Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
3:56
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
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Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
6:42
JourneyTV’s In-Car Screens Help Brands Reach Ride-Share Viewers: Uber’s Patrick Colletto
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JourneyTV’s In-Car Screens Help Brands Reach Ride-Share Viewers: Uber’s Patrick Colletto
7:50
CES Will Highlight CTV’s Convergence of Retail Media LG Ad’s Mike Brooks
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CES Will Highlight CTV’s Convergence of Retail Media LG Ad’s Mike Brooks
7:55
Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership
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Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership
3:31
Women in Marketing Thrive With Clear Targets for Success: E.L.F. Beauty’s Aja Johnson
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Women in Marketing Thrive With Clear Targets for Success: E.L.F. Beauty’s Aja Johnson
3:49
Open Measurement SDK Offers True Transparency: Publica's Wilhite
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Open Measurement SDK Offers True Transparency: Publica's Wilhite
5:08
CES Will Showcase AI Adoption Everywhere, All the Time: Adobe's Denise Colella
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CES Will Showcase AI Adoption Everywhere, All the Time: Adobe's Denise Colella
3:57
The Inspiring Underdog: Dentsu’s Cara Lewis: On Addressable TV’s Growth
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The Inspiring Underdog: Dentsu’s Cara Lewis: On Addressable TV’s Growth
4:28
Creators Support Authentic Bonds With Engaged Viewers: Spotter’s Lauren Benedict
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Creators Support Authentic Bonds With Engaged Viewers: Spotter’s Lauren Benedict
7:46
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
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The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
7:28
First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
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First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
6:09
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
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CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
6:20
GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
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GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
3:06
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
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Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
6:03
Driving Performance on Connected TV: Google’s Matt McDonald
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Driving Performance on Connected TV: Google’s Matt McDonald
7:16
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
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IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
5:19
Creativity Flows out of TikTok’s Symphony: Adrienne Lahens
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Creativity Flows out of TikTok’s Symphony: Adrienne Lahens
5:08
First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
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First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
6:47
T-Mobile Leverages First-Party Data for Personalized Ad Experiences: Di Muccio
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T-Mobile Leverages First-Party Data for Personalized Ad Experiences: Di Muccio
3:10
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
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Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
7:47
Streaming Advertising Has a 'Consistency Challenge' for Audience Targeting: OpenAP's Levy
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Streaming Advertising Has a 'Consistency Challenge' for Audience Targeting: OpenAP's Levy
9:53
Live Sports Offer Key Cultural Moments for Brands: OMD’s Kelly Metz
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Live Sports Offer Key Cultural Moments for Brands: OMD’s Kelly Metz
7:35
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
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Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
6:57
Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
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Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
7:03
Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja
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Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja
4:55
NFL Streaming Surge Opens Up New Ad Opportunities: Innovid’s Mouradian
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NFL Streaming Surge Opens Up New Ad Opportunities: Innovid’s Mouradian
6:19
GM’s Reed Sees CTV Enable Fine-Grained Targeting of Auto Ads
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GM’s Reed Sees CTV Enable Fine-Grained Targeting of Auto Ads
5:44
Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft’s Paul Farrow
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Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft’s Paul Farrow
4:43
AI Helps Brands to Measure Inclusivity of Advertising: Alltold’s Morgan Gregory
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AI Helps Brands to Measure Inclusivity of Advertising: Alltold’s Morgan Gregory
7:02
Retail-Media Boom Drives Cross-Industry Innovation Efforts: OMD’s Ben Hovaness
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Retail-Media Boom Drives Cross-Industry Innovation Efforts: OMD’s Ben Hovaness
6:54
CTV Transforms Early Touchpoints With Car Buyers: Ford’s Marla Skiko
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CTV Transforms Early Touchpoints With Car Buyers: Ford’s Marla Skiko
6:54
Streaming Has Unleashed Powerful Audience Engagement for Brands: Dentsu’s Brad Stockton
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Streaming Has Unleashed Powerful Audience Engagement for Brands: Dentsu’s Brad Stockton
6:02
Hershey’s Leans Into Live Sports for Uniting Audiences, Driving Reach
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Hershey’s Leans Into Live Sports for Uniting Audiences, Driving Reach
6:40
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
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TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
7:12
Retail Media’s Unique Data Fuels Full-Funnel CTV Campaigns: DoubleVerify’s Smith
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Retail Media’s Unique Data Fuels Full-Funnel CTV Campaigns: DoubleVerify’s Smith
5:27
Privacy Promise Is Paramount for CMX in Retail Media Explosion
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Privacy Promise Is Paramount for CMX in Retail Media Explosion
6:21
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
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Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
5:06
A+E’s Montenes: Following Consumers’ Content Journey is What Matters Most
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A+E’s Montenes: Following Consumers’ Content Journey is What Matters Most
4:21
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
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Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
6:41
Dentsu Seeing Productivity ‘Skyrocket’ In Microsoft Advertising AI Partnership
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Dentsu Seeing Productivity ‘Skyrocket’ In Microsoft Advertising AI Partnership
5:54
CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
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CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
6:16
Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness
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Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness
6:59
Connected Devices Let Brands Reach Target Audiences in Multiple Contexts: Carat CEO Mike Law
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Connected Devices Let Brands Reach Target Audiences in Multiple Contexts: Carat CEO Mike Law
8:15
P&G’s Marc Pritchard on Addressing the Complexities in the Advertising Industry
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P&G’s Marc Pritchard on Addressing the Complexities in the Advertising Industry
7:36
Microsoft Advertising's Longo on Copilot's 'Conversational Canvas', Agentic Ad Future
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Microsoft Advertising's Longo on Copilot's 'Conversational Canvas', Agentic Ad Future
6:39
ANA's Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
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ANA's Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
8:28
Commerce Media Delivers a Point-of-Purchase Experience: Koddi’s Harsh Jiandani
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Commerce Media Delivers a Point-of-Purchase Experience: Koddi’s Harsh Jiandani
5:04
FAST Is Speeding Up: Samsung Ads' Howell
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FAST Is Speeding Up: Samsung Ads' Howell
7:54
TransUnion's Danaher: More Actionable Data For TV Buyers Than They Realize
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TransUnion's Danaher: More Actionable Data For TV Buyers Than They Realize
2:14
Breast Cancer Survivor Lewis Helps Media Ladies in Conquering Cancer
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Breast Cancer Survivor Lewis Helps Media Ladies in Conquering Cancer
3:59
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
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TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
21:00
Cannes Fireside: TikTok's Measurement Chief - ‘Build For The Platform’
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Cannes Fireside: TikTok's Measurement Chief - ‘Build For The Platform’
18:52
The Great Retail Media Shakeout: Dentsu's Monahan On the Evolution of Brand-Retailer Deals
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The Great Retail Media Shakeout: Dentsu's Monahan On the Evolution of Brand-Retailer Deals
8:19
TikTok Exec: Advertisers Relying On Last Click Are ‘Leaving a Lot of Money on the Table’
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TikTok Exec: Advertisers Relying On Last Click Are ‘Leaving a Lot of Money on the Table’
5:54
Philo Grows On Expanding Content, High-Signal Advertising: Aulden Kaye Yi
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Philo Grows On Expanding Content, High-Signal Advertising: Aulden Kaye Yi
8:33
Roblox Makes An Advertising Play With ‘Immersive Brand Canvas’
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Roblox Makes An Advertising Play With ‘Immersive Brand Canvas’
4:57
Think Different About Retail Media: Spark Foundry’s Giacosa
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Think Different About Retail Media: Spark Foundry’s Giacosa
7:52
Retailer Data Has Vast Potential Beyond Marketing for Consumer Brands: Omnicom’s Joanna O’Connell
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Retailer Data Has Vast Potential Beyond Marketing for Consumer Brands: Omnicom’s Joanna O’Connell
4:57
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
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Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
2:29
Horizon Sees Increased Flexibility, Programmatic Acceleration in Upfronts
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Horizon Sees Increased Flexibility, Programmatic Acceleration in Upfronts
4:57
AI Set to Accelerate Contextual Advertising Beyond Human Intuition: Digitas’ Liane Nadeau
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AI Set to Accelerate Contextual Advertising Beyond Human Intuition: Digitas’ Liane Nadeau
5:19
Data Collaboration Evolving Beyond Clean Rooms To Power Digital Ecosystem: LiveRamp’s Stanichev
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Data Collaboration Evolving Beyond Clean Rooms To Power Digital Ecosystem: LiveRamp’s Stanichev
6:11
Contextual AI Promises Personalization With Depth, Meaning, Trust: IPG’s Jayna Kothary
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Contextual AI Promises Personalization With Depth, Meaning, Trust: IPG’s Jayna Kothary
6:31
Addressable TV Offers Scale and Impact for Advertisers: Effectv's Midha
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Addressable TV Offers Scale and Impact for Advertisers: Effectv's Midha
6:45
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
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Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
3:42
Innovative Ad Formats Improve The TV Experience: TripleLift’s Rachel LaMura
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Innovative Ad Formats Improve The TV Experience: TripleLift’s Rachel LaMura
6:31
Retail Media Evolves Beyond On-site Search and Display: Digitas’ Christa Klausner
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Retail Media Evolves Beyond On-site Search and Display: Digitas’ Christa Klausner
6:18
Digital Audio, Local CTV Give Marketers More Ways to Engage Consumers: GroupM’s Jen Soch
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Digital Audio, Local CTV Give Marketers More Ways to Engage Consumers: GroupM’s Jen Soch
7:21
Microsoft Advertising’s MacGregor On Audience Scale & Leadership Lessons
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Microsoft Advertising’s MacGregor On Audience Scale & Leadership Lessons
4:26
Audience Measurement in a Privacy-First World: Mastercard’s Scott Lichtenthal
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Audience Measurement in a Privacy-First World: Mastercard’s Scott Lichtenthal
3:03
Collapsing the Funnel: GroupM’s Lavin on The Evolving Role of Retail Media
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Collapsing the Funnel: GroupM’s Lavin on The Evolving Role of Retail Media
6:30
Giving AI A Heart: Digitas’ Jones On Supercharged Context
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Giving AI A Heart: Digitas’ Jones On Supercharged Context
6:57
Paramount's Scoles: Advertising Is Converging Across Screens
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Paramount's Scoles: Advertising Is Converging Across Screens
4:29
Sports Rights Fragmentation Brings New Opportunities: Dentsu's Lewis
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Sports Rights Fragmentation Brings New Opportunities: Dentsu's Lewis
6:51
What a Great Beet Retreat in the Berkshires: Santa Monica Is Next!
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What a Great Beet Retreat in the Berkshires: Santa Monica Is Next!
2:20